Date of Award
Summer 4-20-2026
Document Type
Thesis
First Advisor
Dr. John Parnell
Abstract
This paper examines how Corporate Affinity to Technology (CAT) affects organizational resilience among U.S. managers. Based on survey data from 364 managers in the retail, finance, and healthcare industries, this research indicates that the degree of technology use in a firm does not relate to the firm’s level of broadband availability or technology intensity, but rather to the extent to which technology is woven into the fabric of skills development, organizational culture, and the decision-making process. High-CAT firms are resilient under stress; low-CAT firms are fragile, irrespective of the level of technology they have invested in. Recommendations for managers who want to turn a firm with broadband into a firm with capability are outlined. Broadband is the infrastructure; CAT is the fuel.
Recommended Citation
Gandy, Rachel, "The Invisible Fuel: How Corporate Affinity for Technology Drives Resilience" (2026). Theses. 53.
https://roar.una.edu/theses/53
