Date of Award

Summer 8-3-2024

Document Type

Dissertation

Degree Name

Doctor of Business Administration (DBA)

First Advisor

Shaun W. Davenport

Abstract

Organizations that lead with ideologies of moral tradition, politics, and social economics are playing a losing game. The ideological belief system congruence within the organization between leaders and members creates a better atmosphere with less turnover and better recruitment. Sales professionals want an environment free of ideological incongruence. Without ideological alignment, they will defect from the organization. Leaders are miscalculating the negative impact on members’ intentions to quit when they are faced with leaders acting upon ideology changes that affect the member-customer ecosystem. In addition, leaders should be aware of the personal attributes that can exacerbate turnover and work to create atmospheres of inclusion through behaviors that drive unity. The most important thing to know is that demonstrating love is one of the key ingredients to successful leadership.

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