Abstract
According to Pew Internet & American Life Project Surveys, the percentage of U. S. adults online has increased from 40-45% in March 2000 to 70-80% in December 2009 (see http://www.pewinternet.org). A significant percentage increase such as this suggests a concomitant increase in response rates for online survey research. The implications of increased response rates for online survey research as compared with the more traditional “snail mail” approach should lead to enhanced optimism for academic researchers in the various business disciplines, who, quite often, rely heavily on survey data for research purposes. A 1998-1999 study compared accounting academicians’ response rates of surveys with differingmodes of distribution and response, the results of which showed that response rates via “snail mail” were roughly twice that of email and WWW form response rates (Odom, Guillian, & Totaro, 1999).
Recommended Citation
Lanier, Patricia A.; Tanner, John R.; and Totaro, Michael W.
(2013)
"Survey Research Response Rates: Internet Technology vs. Snail Mail,"
Journal of Business, Industry, and Economics: Vol. 18, Article 7.
Available at:
https://roar.una.edu/jobie/vol18/iss1/7