Abstract
The understanding of private banks (i.e., banks that serve private clients rather than privately held banks) is limited, partly due to its “private” nature. To get an initial understanding of the segmentation of clients using private banking, this paper tracks the evolution of the private banking business from when it was first established in Europe to the private banking needs of entrepreneurs of the “new economy” and from Asia. Specifically, this paper evaluates how private banking services can be effectively segmented based on client behavior.
Recommended Citation
Armstrong, Robert; Chung, Ron; and Chung, Alice
(2018)
"Source of Wealth based 4Es Segmentation of Private Banking Clients,"
Journal of Business, Industry, and Economics: Vol. 23, Article 1.
Available at:
https://roar.una.edu/jobie/vol23/iss1/1