Abstract
This study explores how hair color affects perceptions of male and female Caucasian job applicants seeking professional managerial positions. Using a between-subjects design, 158 participants from two samples (Sample 1: future managers, Sample 2: current managers in the banking industry) were asked to rate one of six “paper” applicants after examining a hypothetical job description, a résumé, and a profile picture of the applicant. Paper applicants differed in terms of their gender (male or female) as well as their hair color, which was electronically manipulated (blonde, red, and brunette). Results from both samples reveal partial support for the hypotheses. In a sample of future managers, red-haired applicants were rated significantly lower than blondes and brunettes on all dependent variables including likelihood to hire, beginning salary, physical attractiveness and intelligence, but not on ability to handle stress or ability to supervise others. There were no gender differences for red-haired female and red-haired male job applicants. Findings from the banking industry sample reveal similar effects for likelihood to hire, such that red-haired applicants were rated lower than blondes and brunettes, although none of the other differences were significant. Results of this study are discussed in terms of implications for research on stereotypes and workplace practices related to hiring discrimination and equal employment opportunity.
Recommended Citation
Watson, Bonnie F.; Griggs, Tracy L. PhD; and Szeman, Michael
(2020)
"When Hair Color Influences Job Marketability: The Impact of Red Hair Color on Perceived Attributes and Employment Outcomes for Caucasian Male and Female Job Applicants,"
Journal of Business, Industry, and Economics: Vol. 25, Article 2.
Available at:
https://roar.una.edu/jobie/vol25/iss1/2