Abstract
The push for e-commerce in India over the past several years has catapulted the countryto become one of the fastest growing nations in the world for e-commerce. E-commerce incountries such as the U.S. and China, among many others, has been well entrenched for manyyears. However, India’s foray into e-commerce has been slightly overdue. Due to dauntingchallenges related to infrastructure, disposable income, culture, etc., currently e-commerce inIndia is only a miniscule share of the retail market. At the same time, the opportunitiesassociated with e-commerce are phenomenal and India is expected to continue with its journey,growing a robust e-commerce sector, at full steam. The vast size of the Indian market, with apopulation of 1.3 billion people, has already also attracted global e-commerce players to themarket to ensure their competitive position in the Indian e-commerce sector.
Recommended Citation
Borah, Santanu PhD and Black, David
(2020)
"E-Commerce in India: The Last Frontier,"
Journal of Business, Industry, and Economics: Vol. 25, Article 4.
Available at:
https://roar.una.edu/jobie/vol25/iss1/4