Abstract
Due to declining college enrollment rates and intense competition to recruit students to attend one's college or university, we must avoid the limitations of bounded awareness (i.e., wemust think outside the box) when marketing our institution. This paper examined a College of Business teaming up with University Admissions to host a live on-campus event targeted at high school juniors and seniors. The event allowed students to be involved hands-on with numerous competitions, networking events, and the potential to win scholarship monies. We investigated if experiences of this nature are effective tools to increase student interest and enrollment. This study used a quantitative methodology to investigate the research question. Research results indicated that an event of this nature has a positive impact on high school students with respect to their intention to pursue higher education upon graduating from high school.
Recommended Citation
Boyte-Eckis, Lane; Todd, Dewey W.; Lee, Steven J.; and Krishnamoorthy, Anand
(2023)
"The Impact of Live On-Campus Events on University Enrollments,"
Journal of Business, Industry, and Economics: Vol. 28, Article 5.
Available at:
https://roar.una.edu/jobie/vol28/iss1/5