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Abstract

Good Faith Insurance, a thriving hometown insurance company, has established itself by building strong, trust-based relationships within its community. After nearly a decade of consistent profitability, the company implemented three strategic initiatives to expand its footprint and enhance its brand as a high-quality regional insurer. This case study invites students to assess the financial impact of these strategic decisions, offering a valuable opportunity to refine their decision-making and problem-solving abilities. It is particularly well-suited for undergraduate courses in statistics or insurance.

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